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Turning Rejections into Results: Modernizing Denial Management with Analytics and Automation

By John Anilraj and Sandhya Ravi

August 1, 2025

Denial management has become a costly and operationally challenging aspect of revenue cycle management (RCM). In 2022 alone, $19.7 billion was spent on overturning denied claims. Compounding the issue, high-cost treatments experience an average denied charge exceeding $14,000 per claim.

Challenges with denials can impact both financial performance and operational efficiency due to increased days in accounts receivable (A/R), slower reimbursement, and higher administrative costs.

Key Reasons for Denials

Common issues for denials and increases in A/R days include:

  • Eligibility verification errors: Incorrect insurance details at the time of service.
  • Coding and documentation mistakes: Inaccurate coding or missing documentation leads to claim rejections.
  • Missed billing opportunities: Revenue leakage due to inefficiencies in charge capture.
  • Aging A/R: Delayed claim resolution impacting cash flow.
  • Claim preparation and submission: Delayed reimbursements and higher aging account due to inefficiencies.
  • Medical necessity denials: Insufficient documentation to justify procedures or improper medical coding.

Impact of Rising Denials

As denial rates continue to rise, healthcare organizations are facing significant operational, financial, and patient care challenges. These include:

  1. Operational Impact

    • Slower cash flow due to claim rework delays.
    • Increased days A/R and write-offs.
    • Increased time spent on appeals and claim resubmissions.
    • Costly rework expenses.
  2. Financial Impact

  3. Patient Impact

    • As reimbursement complexities grow, more costs are shifted to patients.
    • This financial burden can impact access to care and create billing disputes.
Whitepaper Redefining ROI cta

Leveraging Analytics and Data-Driven Insights for Proactive Denial Management

Advanced analytics that track key performance indicators (KPIs) allow for the proactive identification of denial patterns, payer behaviors, and root causes, enabling timely interventions. Key metrics to effectively manage denials that healthcare organizations can track include:

  • Initial denial rate
  • Clean claim rate
  • Denial write-offs as a percentage of net revenue
  • Time from initial denial to resolution
  • Time from denial to appeal

By analyzing denial reasons, payer behaviors, and coding patterns, healthcare organizations can create a feedback loop that reduces future denials. Common strategies for effective denial trending and root cause analysis include:

  • Grouping denials into preventable and non-preventable categories.
  • Reviewing payer-specific denial trends to adjust billing practices.
  • Implementing automated claim scrubbing to catch errors before submission.

Predictive analytics further enhances a denial prevention approach by forecasting potential future denials and allowing healthcare organizations to implement preventative strategies proactively. Predictive analytics enables:

  • Denial forecasting: Anticipate payer-specific trends to proactively adjust claims.
  • Outcome prediction: Assess the likelihood of successful appeals before investing resources.
  • AI-driven denial prediction: Flag high-risk claims before submission to prevent errors.

Key Areas of Automation in Denial Management

There is a growing need for artificial intelligence (AI) and automation, as only 31% of providers are currently leveraging these technologies in denial management. Automation complements analytics by addressing repetitive, manual processes inherent in claim management. Intelligent allocation tools, driven by AI-powered rules engines, automatically assign claims based on priority, claim status, and filing timelines, significantly improving resolution speed and accuracy. Digital workers can help streamline workflows by automating routine tasks like eligibility checks and claim status updates, reducing administrative burdens and enabling staff to focus on high-value tasks.

As healthcare organizations face growing reimbursement challenges, the integration of advanced analytics and targeted automation can provide solutions to transform rejections into revenue opportunities. Proactively leveraging AI, machine learning, and predictive analytics can lower denial rates, accelerate claim resolution, and optimize revenue collection to improve financial health and operational efficiency. Download our whitepaper, Redefining ROI in Denials Management, to learn more about how a data-driven, tech-enabled approach can reshape your denial prevention and recovery strategies.

Author John Anilraj

John Anilraj

Author

John Anilraj is a senior operations executive with over 22 years of experience across technology and RCM BPM. He is highly skilled in service delivery, transition, employee engagement, financial management, strategy, Six Sigma mindset, P&L management, and delivering value to customers. John has achieved consistent success over the years in building and retaining world-class scalable teams at Sutherland Global Services, Access Healthcare Services, and AGS Health.

John holds a B.Sc. Degree from Madras University in Chennai with a concentration in Mathematics.

He and his wife, Shalini, reside in Chennai City, Tamil Nadu, with their son, Alvin, and their daughter, Tabitha.

Speaker - Sandhya Ravi

Sandhya Ravi

Speaker

Associate Director of Product Owner, AGS Health

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