Blog

Implementing Automation in Appeals Management

By Matt Bridge and Zahid Shaikh

October 3, 2025

Our previous article explored how automation, when combined strategically with human expertise, can transform appeals management for health systems. Automating administrative tasks through this model we call hybrid intelligence improves operational efficiency and drives better financial outcomes.

What Are the Benefits of Using Automation for Appeals?

Key benefits of automation in appeals management include:

  • Increased staff productivity. Automation increases efficiency and reduces the time spent on repetitive tasks, allowing staff to focus on higher-value activities.
  • Improved accuracy. Automation minimizes manual errors, ensuring appeals are submitted correctly and on time for higher success rates and fewer write-offs.
  • Faster reimbursement. Streamlined processes can improve accounts receivable (A/R) days and eliminate cash flow bottlenecks.
  • Enhanced patient satisfaction. Faster resolution of denials can reduce frustration.

Best Practices for Automation Implementation

To realize these benefits, healthcare organizations should adopt the following best practices for implementation.

  • Segment denials based on likelihood of payment. Conduct inventory profiling and prioritization based on denial type and dollar value that has higher reimbursement potential.
  • Prioritize administrative denials. Begin with lower-complexity denials such as medical coding and authorization issues. Once these are automated, work can expand to clinical denials.
  • Implement payer–specific strategy. Use historical data to prioritize high-value claims, with high success rates.
  • Pilot then scale. Start with a proof of concept with limited samples rather than a full-scale overhaul, then scale based on validated results.
  • Measure and optimize. Continuously monitor and audit automation output, performance of digital agents, exception management reports, key performance indicators (KPIs), productivity, and return on investment (ROI).
on demand webinar accelerating appeals

How Can Automation Improve Appeals Outcomes?

Our RAPID framework guides healthcare organizations through a structured automation journey that balances speed with stability. This roadmap is designed to turn potential into performance to help ensure automation programs stay focused, agile, and outcome-driven.

  1. Requirement Gathering (R) Begin with a comprehensive assessment of current denial management processes to identify automation-ready areas, prioritizing them based on impact and feasibility. Define clear automation objectives and success criteria by conducting discovery workshops, aligning strategically, mapping processes, evaluating technical feasibility, and finalizing the project scope and team.
  2. Architect (A) Design and validate the solution by conducting detailed technical diagnostics, prioritizing use cases, and defining measurable performance metrics aligned with your automation goals. Develop a working proof of concept supported by implementation work packages, a business requirements document (BRD), a change management framework, and staffing plans.
  3. Planning (P) Prepare for development and deployment by creating detailed rollout plans, aligning necessary technical and human resources, and setting up the required environments, tools, and system access. Finalize the BRD, validate success criteria, and establish a quality assurance framework.
  4. Implement (I) Deploy and test the solution, ensuring alignment with expectations and objectives. Track real-time performance, validate results, and follow the change management framework, including impact analysis and approval mechanisms for continuous improvement.
  5. Deliver and Sustain (D) Scale the solution while driving continuous improvement through data-driven insights and stakeholder feedback to refine workflows that adapt to evolving payer requirements. Implement structured escalation protocols and risk mitigation strategies to ensure operational stability. Provide ongoing support for automation by continuously monitoring digital agent performance and measuring both ROI and quality outcomes.

Achieving Consistent Appeals Success

By starting with a clear strategy and focusing on high-value opportunities, healthcare organizations can drive meaningful results through appeals automation. The combination of human insight and intelligent automation delivers measurable gains in efficiency, revenue recovery, and patient satisfaction. Watch our on-demand webinar, Accelerating Appeals: Using Technology to Simplify Complexity and Boost Productivity, for a roadmap to discover how implementing hybrid intelligence strategies and best practices can transform your denial management.

Matthew Bridge

Matthew Bridge

Author

As senior vice president of RCM services at AGS Health, Matt oversees strategic growth initiatives for the company’s Patient Access and Patient Financial Services business units. He possesses more than 15 years of experience in professional and managed services with expertise throughout the revenue cycle continuum. Matt’s career has provided him with broad experiences covering diverse provider settings and a deep understanding of the challenges facing customers of all provider types. He is passionate about mentoring and coaching others as they pursue their career journeys in revenue cycle and healthcare business management. Matt possesses a bachelor’s degree in business administration and management from Curry College in Milton, MA.

Speaker - Zahid Shaikh

Zahid Shaikh

Author

Executive Director, RCM – Service Line Leader, AGS Health

As the Executive Director and Revenue Cycle Management (RCM) Service Line Leader at AGS Health, Zahid drives strategic solutions for automation and technology interventions that deliver significant return on investment (ROI) for customers. With nearly 20 years of diverse industry experience, Zahid’s consultative approach to automation helps improve financial results across the healthcare revenue cycle. His expertise includes identifying automation opportunities, developing ROI models, and crafting strategic automation solutions that effectively blend technology with human expertise. Zahid is a certified Six Sigma Black Belt, awarded by the Indian Statistical Institute, and won a national award for process excellence. He uses his deep understanding of processes to optimize operational efficiency, helping hospitals and healthcare organizations achieve both short- and long-term transformation goals.

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